Crafting social messages and images
My most visible contributions to our audience engagement efforts come on Facebook and Twitter. On top of crafting a message that will make a viewer stop, look and react, I seek out opportunities to create share-worthy graphics that will resonate with a fan base and make our sports brands must-follow entities.
On top of serving up messages and media aimed at large audiences, I excel at engaging with individuals on our accounts. I keep an eye out for that comment or message from someone needing an extra hand finding the detail or link they're looking for.
Racking up engaged minutes
As trends for the most in-style metrics have shifted from page views to return visitors to engaged minutes, I've helped our newsroom tweak our user experience in a way that guides readers through articles and other pages to help meet our goals.
Whether it's dressing up a story the right way or opting for an alternative story form, I can lend a capable hand.
Beyond the newsroom
I also craft images that help draw attention and business to our company's other tools. Here's a sampling of my promotional work: